Custom silicone bracelets are popular with all ages. This simple band offers a powerful medium for conveying a message for supporting a cause, political affiliation or allegiance. Silicone bracelets hit the scene in 2004 when Lance Armstrong - a professional cyclist and Nike introduced the "Livestrong" bracelet that was intended to support cancer funding and research.
The silicone bracelets trend did last long enough for several NBA players to start sporting them, though. Nike, always with a keen eye on basketball fashion improved on the trend by using the silicone rubber that they had previously used on sports watch bands and creating the Nike Baller Id Band Bracelets. Because you can"t really print on silicone, the messages were imprinted or embossed into the rubber and said sports related things like "Baller" and "Player". They came in sets three, often in specific team colors. Many NBA players, most notably LeBron James were seen wearing the Baller ID Bands on and off the court.
Also, Lebron James has been wearing matching white Nike Baller ID Bands, one on each arm, which has made the white bracelets popular with basketball fans.
silicone-id-braceletliver-cancer-silicone-bracelets o-wear and relatively cheap. Most companies are now choosing bracelets as their primary advertising tool compared to simply rolling out advertisements in print and broadcast media. But how much should you spend on these rubber bracelets and are they worth the money?
A Ballpark Figure
If your company is just starting out, a good marketing strategy would be to give out customized rubber bracelets as part of your promotional campaign. Be it giving away bracelets to the first 50 customers, or giving them for free when a customer purchases a certain product, this can definitely boost your popularity in an affordable way. Even if you have a limited supply of these items at first, your customers will come into contact with other people on a daily basis and if they wear your bracelets, then you’ll gain more customers in no time. For a first attempt, just go for around 50-100 bracelets. This will cost you less than a dollar for each piece and they’re totally worth it if you’re looking to make your business known in a short amount of time.
Wise Spending Is the Way to Go
It’s really not about how much you spend on customized rubber bracelets, but how well you allocate your expenses. It’s not a bad idea to be conservative, starting out with small batches. If there’s a demand for your bracelets, you’ll know from the feedback your customers give. If the demand is strong, you can roll out a new batch of bracelets, with the quantity increasing over time. The cost gets cheaper in the long run because most designers and manufacturers offer discounts for bulk orders. Also, never go with just one design. Try to divide your budget into making bnike silicone braceletsracelets of various designs. As part of your advertising gig, you can even get people to collect all the different designs of your brand’s bracelets.
Don’t Go Overboard
Since bracelets are cheaper compared to other marketing items like shirts, it’s easy to get carried away. However, don’t go all out and spend most of your advertising money on bracelets. As discussed earlier, try to roll out a few pieces first, and see how your market reacts to it. If the feedback is positive, roll out a few more, and change designs every once in a while. This way, you never snike silicone braceletspend too much on bracelets. Don’t stock on these as well or you might end up with boxes filled with them. They’re simply advertising catalysts, so it’s all right if you run out of them once in a while. This can actually make people excited for the new batch to come out. In a way, the bracelets can become a measuring tool for how well your business is doing in terms of popularity.
As with any advertising tool, make sure that you never give more than what you’re getting. There’s no set amount on how much you should spend on customized rubber bracelets, it all depends on public demand and how much your business is gaining from it.
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